Marketing Executive

Eque2 provides industry leading construction software to businesses across the UK and Ireland. Our solutions support everything from estimating and job costing to accounting, maintenance, and ERP helping companies work smarter and more efficiently.

Following continued growth and recognition as a Great Place to Work for three consecutive years, we’re expanding our Marketing team.

The Role

We are looking for an experienced and proactive Marketing Executive to support the SMB Marketing Manager to drive the day-to-day delivery of our marketing activity. This is a hands-on role for someone who enjoys producing multi-channel campaigns, creating high-quality content, and collaborating closely with sales and product teams to drive revenue and increase market share.

You’ll thrive in this role if you enjoy working in a fast-paced, collaborative environment and take pride in producing accurate, well-executed content that makes an impact.

Required Experience/ Key responsibilities

· Deliver multi-channel marketing campaigns in line with the marketing plan, including email, landing pages, direct mail, social media, paid media, and other relevant channels.

· Develop high-quality, engaging content and copy—including emails, blogs, factsheets, guides, and landing pages.

• Ensure all content reflects our tone of voice and messaging, while tailoring to different audience segments.

· Work closely with the Go-To-Market and sales teams to produce effective supporting collateral for proposals, presentations, and sales conversations.

· Collaborate with sales, account management, and product teams to communicate campaign objectives and assets, and to identify new, industry‑aligned angles.

· Brief designers and contribute to creative concepts or create engaging campaign imagery using Canva where appropriate.

· Monitor campaign performance, report on results, and make data-led recommendations to improve impact and ROI.

· Organise marketing collateral for exhibitions and events, attending on-site where required to ensure smooth execution.

Required Skills

· Minimum 3 years’ experience in a B2B marketing role, ideally within the software or technology sector.

· Collaborative team player with a positive, can-do attitude.

· Proficient in email marketing and automation tools.

· Experienced with CRM and marketing platforms, including ClickDimensions, Microsoft Dynamics CRM, and Lead Forensics or similar.

· Confident user of Microsoft Word, PowerPoint, and Excel.

· Excellent copywriting skills with strong attention to detail.

· Effective communicator, comfortable working with sales teams, stakeholders, and agencies.

· Highly organised, proactive, and adept at multitasking and meeting deadlines.

· Collaborative team player with a positive, can-do attitude.

Desirable

· Exposure to the construction industry (beneficial but not essential).

· CIM qualification or working towards one (training and certification support available).

· Experience with paid digital marketing tools such as Google Ads, Microsoft Advertising (Bing) or LinkedIn Ads.

This is an exciting opportunity for someone to join a growing team with new, exciting projects on the horizon.

Eque2 is committed to equality of opportunity. We welcome applications from all suitably qualified persons regardless of background.