Area Sales Engineer,

BMS Performance
Newcastle upon Tyne

Technical Sales Area Sales Engineer,

* Field-based role selling industrial automation solutions including hardware & software
* North East remit with the backing of a globally recognised brand
* Sell cutting-edge products & tech
* Working with OEMs and distributors in the space
* Strong support network across UK and Europe, plus premium benefits

Automation Sales Engineer - North

The Role: This is an exciting opportunity to join a globally respected manufacturer in a key growth area - industrial automation. As a Area Sales Engineer , you will be responsible for developing business across the Yorkshire & North East area of the UK selling a range of industrial automotive products & solutions. 80% of your role will be in front of the end users at the application end of the spectrum, driving demand and spotting opportunity. The other 20% will be working closely with core distribution partners, upskilling their knowledge on your offering, working on business reviews, and supporting them in being a force multiplier for you on the ground.

Your market focus will be on the OEMs, machine builders, and panel builders who have a need for your offering. This is a field based sales position whereby activity on the ground is key and you will be travelling regularly. There is opportunity for international travel to train in Germany also from time to time. The role is focussed on growth within a host of areas, specifically power, data centers, and the rail sector.

Candidate Requirements: To be considered for the Area Sales Engineer role:

* Field sales experience in an industrial or electrical field
* Background in selling to end users and pushing through distribution channels
* A desire to learn, engage in self development, and a growth mindset
* Comfortable with lots of travel across territory

The Package for Automation Sales Engineer - South:

* £50,000 - 60,000 basic salary DOE
* 10-15% annual bonus
* Tesla company car or car allowance
* 25 days holiday plus Bank Holidays
* Up to 10% employer pension contribution
* Life assurance
* Denplan and optional private health insurance

The Company:

A global industrial automation and electronics leader. Their UK operation is a thriving, high-performing team with strong leadership, structured training and hands-on support from their European HQ. Recognised for engineering excellence, they are investing heavily into energy infrastructure and shaping the future of manufacturing in the UK.

Location: Newcastle, Leeds

Posted 2026-02-13

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