Principal Data Product Manager

BBC
Newcastle upon Tyne

Job Title: Principal Product Manager – Data Products
Band: E
Salary: £85,000 - £100,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract type: Permanent, Full-time
Location: Newcastle, Salford, Glasgow. This is a hybrid role and the successful candidate will balance office working with home working, minimum 1 day office based per week.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

The Product Group’s Data Products team is looking for a Principal Product Manager to bring greater consistency, quality and usability to behavioural data across its digital products. This role will lead the development of the foundations that underpin how product and data teams understand audience behaviour across web, mobile and TV - improving how data is captured, structured and made available, and addressing inconsistencies at source in close collaboration with engineering and frontend teams.

The role is focused on driving execution across multiple teams to strengthen the quality and reliability of behavioural data. Success will mean that data professionals and product teams can confidently use well-defined, trusted data - reducing time spent cleaning and reconciling data, and increasing the impact of insights on product decisions across the BBC.

WHY JOIN THE TEAM

This is an opportunity to work on behavioural data at a scale and level of complexity few organisations can offer. The BBC’s digital products reach millions of users across web, mobile and TV, generating vast amounts of data that underpin product and editorial decisions. This role sits at the heart of improving how that data is defined, captured and made usable - working across a multi-platform ecosystem where consistency and quality are still evolving.

The team offers the chance to shape and bring structure and clarity to data that many teams rely on. As a senior individual contributor, the successful candidate will have significant autonomy and the opportunity to influence across engineering, product and data communities, while working in a mission-driven organisation that values high-quality work alongside flexible and sustainable ways of working.

YOUR KEY RESPONSIBILITIES AND IMPACT

  • Lead the strategy in user behavioural data tracking and own data products that make behavioural data useful, usable and actionable
  • Collaborate with business stakeholders to build alignment around shared problems and opportunities, and align the delivery to meet those needs
  • Be an expert in a data domain and communicate regularly with product teams on the strategy and evolution of the data products within that domain
  • Defines success metrics, KPIs and monitors ongoing product performance, taking action where necessary to improve performance.
  • Creates and executes the go-to-market plan for large scale products, ensuring that performance is measured and feedback from real world users is fed back into the development cycle.
  • Champions their product area at weekly, monthly or quarterly business review meetings.

YOUR SKILLS AND EXPERIENCE

Essential criteria

  • Multiple years’ experience as a product manager developing products for internal customers.
  • Strong technical expertise around behavioural analytics and client-side and server-side event data on multiple platforms (Web, Mobile, TV)
  • Clear demonstrable expertise and hands on experience in continuous product discovery and user research in ambiguous environments
  • Proven ability to align and influence a wide range of stakeholders, including senior executives, around a strategy or approach
  • Clear demonstrable experience of using data to derive insight and drive product/feature decision making

Desired criteria

  • Exceptional communication and influencing skills, including experience of building one to one relationships with senior business leaders.
  • Ability to break down complex or technical problems into easily understood messaging
  • Experience partnering with multiple teams to provide user value through data product capabilities or services.
  • Background in mission-driven organisations or environments with a strong product culture.

INTERVIEW PROCESS

Interviews will be conducted over Microsoft Teams and will explore your experience and approach to product management. We’ll make any adjustments you need to ensure you can participate fully.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Disclaimer

This is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [email protected]

Posted 2026-04-15

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