Legend Engagement Coordinator

Legend Engagement Coordinator

Permanent – Full Time

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Newcastle upon Tyne

Competitive Salary

Be part of something bigger.

Champion our supporters - solve problems and make every interaction count.

We are the heartbeat of the city. A club with bold ambitions on a global stage and deep roots in our community. If you're driven to raise the bar and make an impact, you'll find the platform, the people and the pride to do your best work here.

This is a great opportunity to develop, learn and make a real contribution in a fast-paced and exciting environment.

About the role

Develop and deliver an annual programme of initiatives that celebrate Newcastle United’s legends and ambassadors, ensuring they feel valued, connected, and integral to the club’s ongoing story. Coordinate face‑to‑face and digital activities and communications that ensure meaningful relationships between legends and ambassadors, and the wider club community, working independently to create memorable experiences. Collaborate across departments including Communications, Hospitality, Marketing, Retail and Football Operations to provide seamless support and recognition, embedding excellence in every interaction.

Role Requirements

* Perform duties with due regard to club policies and procedures and legislative requirements at all times.

* Ensure implementation of the club’s health & safety, safeguarding, welfare and equality policies to create a safe working environment for all.

* Ensure working practices comply with relevant legislation, including data protection/GDPR requirements.

* Undertake continuous professional development and any additional training required.

What you’ll do

* Create an initial Legends & Ambassador Engagement Plan of activities and events that strengthens the connection between former legends, ambassadors, and Newcastle United.

* Deliver an annual calendar of face‑to‑face and digital initiatives and events that ensure our legends feel valued and included in the life of the club.

* Map engagement journeys for legends and ambassadors, ensuring every interaction is meaningful, respectful, and enhances their sense of belonging.

* Maintain regular contact with legends and ambassadors via phone, email, or other appropriate methods to build strong professional relationships.

* Manage administration of program delivery, keeping detailed reporting of engagement activity and maintaining accurate records.

* Work with the internal marketing team to create and manage digital, print and multimedia marketing assets aligned with brand guidelines and heritage storytelling.

* Evaluate the success of initiatives and events, producing feedback reports and identifying opportunities for improvement.

* Coordinate and record ambassador appearances across departments, ensuring seamless organisation and strong club representation.

* Deliver other engagement activities as required to strengthen stakeholder relationships.

* Promote the Newcastle United brand and ethos in a professional, strong and positive manner.

* Any other reasonable duties.

The team

You’ll be part of a friendly, supportive and dedicated team who will help you settle in and succeed. We value curiosity, teamwork and a positive approach.

United As One.

We’re committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and to maintain an inclusive environment in which everyone can be their authentic self and is enabled to achieve their full potential.

Safeguarding

We’re committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and welfare of everyone we engage with.

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This position is UK based and requires proof of the right to live and work in the UK. All job offers are conditional upon background checks, including reference history, DBS checks, and verification of your eligibility to work. Please note, we do not sponsor applicants without the right to work in the UK.

Recruitment Agencies – please note that we do not accept unsolicited candidate details. Any candidates submitted without request will be considered direct applicants.